I’m currently in London at the World Travel Market learning about destinations, travel trends, and just about everything travel-related happening around the globe. This four-day business-to-business event, representing a diverse range of destinations, industry sectors, and travel professionals, is the second largest travel event of its kind in the world, second to the ITB expo in Berlin. With over 4,500 exhibiting companies, my first day could have easily been overwhelming but I approached the massive expo with expectations mirroring family travel advice that I give: “persistence, patience, and preparation.”
At the end of these few days, I don’t expect to visit all of the exhibiting companies. The reality is that I have no desire to. I prepared with a mental list of the destinations I personally have an interest in visiting, doing business with, personally demystifying, and those that I want to introduce to families.